Cocktail Idea - Babycham

Babycham Cocktails 

One of my ideas for re-marketing Babycham was to combine the drink with others, to create a more sophisticated type of alcohol. The Babycham drink is still being sold through this idea but by introducing other ingredients it causes the drink to appear less tacky - something that someone is less embarrassed to have.

By looking online I found a few already exisiting cocktails that use Babycham as one of the main ingrediants:

Stairway to Heaven Cocktail Ingredients

•  One part Babycham
•  One part apple juice
•  1 shot of vodka
•  1 shot of blackcurrant cordial

Vodka Zing Cocktail Ingredients

• 1 measure of vodka
• 2 measures of Babycham

Baby Blue Cocktail Ingredients

• Shot of Blue Curacao
• Shot of vodka
• Top up with Babycham

WinkyPop Cocktail Ingredients

• 1 measure of tia maria
• 1 Measure of vodka
• Small Bottle of Babycham
• Top up with lemonade

Wicked Lady Cocktail Ingredients

• 2 shots of Brandy
• Top up with Babycham

 

I think that this idea can appeal to a young audience, as it would appeal to me. Though it could also appeal to a more mature female age range interested in cocktails. Some of the names of the Cocktails give the drink a more sophisticated impression, while the experimentation is also fun.

Development 

I experimented with the composition of what this idea would look like. I felt that by adding a lot of examples of different cocktails, my design appeared too chaotic. Perhaps the composition would look more effective if the poster showed only one cocktail, in the middle of the poster, with the text above and the Babycham bottle and logo below it. I would have to make this poster colourful and lively, to attract to my target audience - students. I decided that I would use bright colours, such as blues and oranges to give a quirky, playful effect that would work for promoting Babycham cocktails.

 

Babycham - Posters

 

Thoughts:

- Simple style

- Monochrome - I don't know if the original poster was made to be black and white, but I think that by not using any colours this causes the poster to lose effectiveness. Babycham is associated with bright colours such as blues and yellows. By making this poster black and white it no longer appears bright and happy like it should.

- Composition - I like the composition of this poster, apart from the large deer that seems out of place. However, I realise why it appears so large, as it is the logo for Babycham.

Marketing - From the images we can understand that this poster has been marketed towards women. It shows Babycham as a partydrink, though could perhaps be trying to make it more elegant than it actually is. 

Thoughts:

- This has a more stylistic effect than the other designs I have seen promoting Babycham, which is very unusual. I think this makes it appear more elegant.

- The bright colours used make the product appear bright and lively, which is good for the slogan "Nothing Sparkles like a Babycham".

- The deer, positioned in the left corner, still appears out of place, especially with the content of the rest of the image.

- Again, this has been marketing towards women, seen in the illustration and floral swirls in the background. It tries to promise elegance and sophistication to those who drink Babycham. However, I'm not sure if this technique would work in the modern day, as Babycham is seen as cheap and tacky. In my opinion, by trying to make it something that it is so extremely not, might cause the advertisement to backfire. 

Thoughts:

- I think that this posters tries to advertise the drink as a Christmas drink. Seen in the background is a Christmas tree. This puts ideas of Christmas into my mind, which then transfers onto the Babycham product. 

- Marketed towards women. 

- Seen as a chilled, relaxing drink. 

- The composition appears tacky in my opinion, as it doesn't really blend well together, and the deer still appears out of place.

- Dull - there is no colour theme that can be seen throughout.

 

 Thoughts:

- Again this poster has been marketed towards women, which is a good idea.

- The colours used work effectively. By making the women black-and-white, the product really stands out.

- The deer for once seems less out of place, as it isn't just plonked randomly in a corner. 

- The slogan, however, does appear to be placed randomly and this doesn't really work effectively. Perhaps it could be bigger to make it stand out more? 

 Thoughts:

- I really like this image, as it is aimed very strongly towards a female audience. It shows the drink's popularity through the ages, claiming that, though the woman has changed, the drink hasn't and still remains widely consumed and popular. It might not be, of course, but the image gives a good impression of the drink, claiming that it has stuck through the years with women. I really like this concept. 

"A Chance Encounter" Film Production

"A Chance Encounter" 

For our next small project, we had to develop a silent film that somehow related back to the title “A Chance Encounter”. My group came up with the idea of having a close encounter with death. We first thought about the many superstitious things that could happen to our main character, before his run in with death. However, we found it hard to add superstitions into the video when it came to the production, as we couldn’t get objects like ladders to walk under and broken mirrors. In the end, we only had a calendar that labelled the date to be Friday the 13^th. Our film showed the main character walking from work, being followed by death (who turned out to be dressed in a red robe, as no one had a black one). On leaving work, he was almost run over by death (this being the close encounter) before he recovered and walked further to reach his car, where he was eventually caught by death. 

Pre-Production 

We focused a lot of the pre-production aspect during this project. We created a storyboard (which illustrated the different scenes), a script (which outlined in detail the events that would happen during each scene) and a treatment (which showed a description of the film, outlining the plot and everyone’s roles). The pre-production really helped us when it came to the actual making of the film, especially since we only had a few hours to film the entire thing. Because we had planned our scenes, we knew where we should be going and what should take place. I think if we hadn’t planned this beforehand it would have taken us twice the amount of the time to film.

Good and bad

I thought that the narrative of our film worked well, as it flowed smoothly from one scene to the other and wasn’t hard to understand. However, we could have focused more on different styles of shots to add interest to our filming. I also felt that we worked well as a team. Everyone had an allocated role and we managed to get everything finished quickly and easily due to this.

We received feedback that there was too much walking during our film, which I agreed with when I watched it back with the rest of the class. During our production, the walking scenes didn’t seem as long. If we were able to edit our film, we would have obviously cut these scenes, making them shorter. This was one of the real difficulties with not being able to edit our video afterwards.