Monday, 17 October 2011

Task 3: Planning and Creating a Simple Piece of Digital Media

Target Audience
My target audience will be a number of my peers. Therefore, I thought about what I would like to see in a presentation and concluded that I should create something that appears fun and attractive. An interesting composition will be needed, as well as visual aids that explain what I will be discussing. I will have to create a theme for my presentation and stick to the same theme throughout the three slides. 


Colour Swatches
Thinking about the design of the presentation, I first considered the colours I should be using. I wanted to use colours that referred to Egypt, which linked to the topic of my project. I therefore began to look at the colours typically used in Ancient Egyptian art and created some colour swatches from this. As Ancient Egyptians would have a limited supply of colours they were available to, a lot of similar colours arose. Most were earthly colours: mixtures of browns, reds, golds and yellows. There were also a few dark, dim blues and blacks. However, while I was researching this I realised that there were few bright colours being used. I therefore decided it would be most suitable to stick to earthly colours when creating my presentation.



Backgrounds
Like with the colours, I wanted a background that linked with Ancient Egypt. I first found a background that contained attractive hieroglyphics (seen right). However, I felt that the colour of this background (a dark black) wasn’t suitable, as I had decided to stick to earthly colours. I then began to think of what else linked to Egypt and came up with the idea of using papyrus paper. I found an attractive texture of papyrus, which was coloured a light brown, and decided that this looked simple and effective enough to use for my presentation background.

 
Title Text 
I wanted my title text to be bold and stand out, yet I also wanted it to fit with the style of my presentation. I experimented with a number of different fonts (my favourites seen below) and eliminated the ones that didn’t quite work.  Some appeared too fancy and complex to work (font number one and five), while some didn’t fit the style I was looking for (four and six). My favourite typeface, however, is font number two, as it is simplistic and looks attractive, fitting perfectly with the background I had selected. There are so many fonts to choose from that finding the perfect one became a quite difficult part of the development process. 


Composition
I drew a number of sketches to decide the most attractive and suitable composition for my PowerPoint presentation. I decided that it might look effective if I had a “band” across the top and bottom of my slide (seen in black below). I would use a picture, which related to Egypt, as the band, therefore giving balance to my composition. Next, I would write my title text – in the font that I decided upon and a large text – and make it stand out. My information would be placed below this, while a picture would be placed to the right, so to hopefully breaking up the text. 
Composition Step 2
I added a background and Egyptian images across the top and bottom of my slide, which I felt really added balance. I then created a text box, positioning it in the middle of the slide, and added various effects to make it stand out. However, I felt that this appeared too simplistic, so edited it slightly, as seen in step three.
Composition Step 3 
The faded the background out slightly, so that the other pieces of the slide stood out more vividly, while I also added a title text. I then stretched the text box. I was pleased with the stage. 
Composition Final Step
Adding the finishing touches, this is the result I received.

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