Babycham - Posters

 

Thoughts:

- Simple style

- Monochrome - I don't know if the original poster was made to be black and white, but I think that by not using any colours this causes the poster to lose effectiveness. Babycham is associated with bright colours such as blues and yellows. By making this poster black and white it no longer appears bright and happy like it should.

- Composition - I like the composition of this poster, apart from the large deer that seems out of place. However, I realise why it appears so large, as it is the logo for Babycham.

Marketing - From the images we can understand that this poster has been marketed towards women. It shows Babycham as a partydrink, though could perhaps be trying to make it more elegant than it actually is. 

Thoughts:

- This has a more stylistic effect than the other designs I have seen promoting Babycham, which is very unusual. I think this makes it appear more elegant.

- The bright colours used make the product appear bright and lively, which is good for the slogan "Nothing Sparkles like a Babycham".

- The deer, positioned in the left corner, still appears out of place, especially with the content of the rest of the image.

- Again, this has been marketing towards women, seen in the illustration and floral swirls in the background. It tries to promise elegance and sophistication to those who drink Babycham. However, I'm not sure if this technique would work in the modern day, as Babycham is seen as cheap and tacky. In my opinion, by trying to make it something that it is so extremely not, might cause the advertisement to backfire. 

Thoughts:

- I think that this posters tries to advertise the drink as a Christmas drink. Seen in the background is a Christmas tree. This puts ideas of Christmas into my mind, which then transfers onto the Babycham product. 

- Marketed towards women. 

- Seen as a chilled, relaxing drink. 

- The composition appears tacky in my opinion, as it doesn't really blend well together, and the deer still appears out of place.

- Dull - there is no colour theme that can be seen throughout.

 

 Thoughts:

- Again this poster has been marketed towards women, which is a good idea.

- The colours used work effectively. By making the women black-and-white, the product really stands out.

- The deer for once seems less out of place, as it isn't just plonked randomly in a corner. 

- The slogan, however, does appear to be placed randomly and this doesn't really work effectively. Perhaps it could be bigger to make it stand out more? 

 Thoughts:

- I really like this image, as it is aimed very strongly towards a female audience. It shows the drink's popularity through the ages, claiming that, though the woman has changed, the drink hasn't and still remains widely consumed and popular. It might not be, of course, but the image gives a good impression of the drink, claiming that it has stuck through the years with women. I really like this concept.